HONG KONG, 27 September, 2010 – Media OutReach, a media intelligence company that specialises in media monitoring and press release distribution, officially announced its establishment today, offering Asia Pacific-based companies a fresh set of solutions to better manage their corporate communications needs.
Headquartered in Hong Kong, Media OutReach seeks to assist Asian companies in efficiently managing their reputation to complement the growth of their businesses. It provides a one-stop solution for customised press release distribution and global media monitoring services that cover the print media of more than 60 countries, as well as online news, social networking and video-sharing websites.
Since the beginning of the year, Media OutReach has been building its clientele in the region, which includes government agencies and multinational companies in China, Hong Kong, Malaysia, Singapore and Taiwan.
"As companies continue to grow on the back of strong macro-economic fundamentals in Asia, it is increasingly essential for them to have the right tools to help them collate information from the media," says Jennifer Kok, the Founder and Managing Director of Media OutReach.
"The intelligence gathered, with the help of Media OutReach, will be integral to companies in forming business decisions and communications strategies for investors and other stakeholders."
"As the distribution partner for Media OutReach, Marketwire is pleased to work in tandem, as part of our strategy to offer clients smarter communication tools and means to further audience reach whenever possible," said Darin Wolter, senior vice president, Marketwire. "Media OutReach has a keen understanding of the needs of communications and business professionals in the Asia Pacific Region, and the company's ability to leverage our global distribution service in this region benefits our clients and consumers of news worldwide."
More information on Media OutReach is available on the newly-launched corporate website www.media-outreach.com. Companies can find out more about Media OutReach's services there, while journalists are encouraged to visit and register on the website www.media-outreach.com/index.php/en/journalist-form. Through a better understanding of the genre of news each journalist covers, Media OutReach aims to provide journalists with news releases that are relevant to them.
About Media OutReach
Media OutReach is a media intelligence company headquartered in Hong Kong that provides flexible, comprehensive and effective solutions in global media monitoring and press release distribution for companies in the Asia Pacific Region. We offer tailored global print, online and broadcast media monitoring solutions that are delivered into an online management system that helps our clients to manage their corporate communications needs. The company is also the sales partner for Marketwire, a leading newswire company in North America that provides press release distribution services with search engine optimization, social media tagging and multimedia capabilities. For more information, visit us at www.media-outreach.com
Marketwired advances the way the world communicates. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwired is a dominant distributor of company news releases and other communications. Marketwired electronically delivers global news and information to traditional and new media outlets including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwired specializes in maximizing the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, and new technologies.
Marketwired is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com. For more information, visit us at www.marketwired.com.