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Sony Computer Entertainment HK Appoints Media Outreach As Regional Media Intelligence Partner

HONG KONG, 12 April, 2011 – Media OutReach, a media intelligence company that specializes in media monitoring and press release distribution, announced today that it has been appointed by Sony Computer Entertainment Hong Kong Limited who manages PlayStation to provide a multi-country print and online monitoring service across Asia Pacific.

"The convenient round-the-clock accessibility of Media Outreach's online centralized system gives us a holistic view of the industry trend and market intelligence of our products and competitors country-by-country," said Jacqueline Chiu, Regional Marketing Manager for Sony Computer Entertainment Hong Kong Limited.

"The intelligence gathered at our fingertips from each market enables us to act quickly in response to market trend and for us to build targeted strategic marketing and communication campaigns according to each country's unique consumer demands and market conditions".

Build on the awareness that clients require accurate and timely information for each country they are managing, Media OutReach ensures that its clients are equipped with effective management and reporting tools to deliver prompt information to stakeholders.

"We are honored to be entrusted by Sony Computer Entertainment HK for their PlayStation project," said Jennifer Kok, Founder and Managing Director of Media Outreach. "Essentially, our service allows communication professionals with regional responsibilities to obtain unparalleled strategic and competitive market intelligence from a single source that gives them insights to make informed daily decisions in order to develop precise marketing and communications strategy".

About Sony Computer Entertainment Hong Kong Limited

Sony Computer Entertainment Hong Kong Limited is a subsidiary of Sony Computer Entertainment Inc. responsible for sales and marketing activities of PlayStation® products in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, The Philippines and Vietnam.

About Media OutReach

Media OutReach is a media intelligence company headquartered in Hong Kong that provides flexible, comprehensive and effective solutions in global media monitoring and press release distribution for companies in the Asia Pacific Region. We offer tailored global print, online and broadcast media monitoring solutions that are delivered into an online management system that helps our clients to manage their corporate communications needs. The company is also the sales partner for Marketwire, a leading newswire company in North America that provides press release distribution services with search engine optimization, social media tagging and multimedia capabilities. For more information, visit us at www.media-outreach.com