- Media OutReach - Apr 19, 2017 - Distribution is crucial to the success of any hotel, and digital marketing for hotels is
becoming increasingly complex. To define its
strategy to compete for guests in digital communities that emerge daily is a challenge for hoteliers.
"The owners of establishments for
independent/local groups hotels often lack support and are not always
sufficiently prepared to face the distribution challenges they are confronted with on a daily basis. Generally, hoteliers do not always have the
time and the means to provide a macro
analysis of the channels and to manage them strategically. In the essence of
time, we hope this half-day conference filled with insightful information, practical and actionable techniques will assist
hoteliers to optimise their digital
distribution and maximise their
profitability," said Guillaume de Marcillac, co-CEO of FASTBOOKING.
In the hope of aiding hoteliers' challenges,
FASTBOOKING, an e-commerce and
distribution solutions company that help
hotels create digital marketing strategies to drive direct sales, has partnered
several key hospitality industry specialists to bring our FASTBOOKING Digital Lab tour to 17 cities throughout Europe and Asia.
"The FASTBOOKING Digital Lab was introduced
in 2016. After receiving overwhelming
response and feedback from participants, we took the initiatives once again to launch
a new series of Digital Lab tour for 2017 and have included additional cities
worldwide. Hoteliers will be able to participate in the complimentary
conference nearest to them and be inspired with a deeper understanding of the
latest trends and strategies in Digital Distribution. They would also be able
to advance their knowledge and grow their network," added Guillaume de
Marcillac, co-CEO for FASTBOOKING
global theme for this year's tour is 'How
can hoteliers optimise digital
distribution?' This theme was
selected based on hoteliers' keen interest to optimise
their distribution and maximise
FASTBOOKING, the Digital Lab partners are Google, IDeaS, OTA Insight, Sojern, STR, TrustYou and Triptease who will
take the tour with us in selected cities.
Details are available and updated periodically on fastbookingdigitallabs.com.
Amongst the topics to be shared are:
- Latest Trends in the Hotel Digital Distribution landscape
- Insights to manage customer data better and to maximise bookings from
various digital channels
- Effectiveness of hotel videos and Google Hotel Ads
- Latest trends in customer opinions and methods to capitalise on them
- New trends to share hotel experience
- Evolvement of revenue management and ways to improve conversion
- Last but not
least, analysis of demand, room deals and booking trends for each market.
To register for a complimentary
pass to the half-day event throughout Europe and Asia, please visit
fastbookingdigitallabs.com, select the city you wish to attend and register with
Digital Lab Location and dates
Notes to Editors:
Members of the press are welcome to attend or request for interviews
with keynote speakers and/or Jean-Luc Chretien/ Guillaume de Marcillac, co-CEOs
and Pierre-Charles Grob, Managing Director, Asia of FASTBOOKING.
FASTBOOKING offers leading edge e-commerce solutions for hotels to boost
their direct sales strategy. Our solutions based on a cutting-edge cloud
platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales
through online and mobile channels. Our local experts offer daily support to
hoteliers, in more than 90 countries, to help them leverage our solutions and
retain their independence.
Founded in 2000, FASTBOOKING is now part of AccorHotels group, as the
specialist for digital solutions dedicated to independent hotels.