SEOUL, SOUTH KOREA - Media OutReach - 14 September 2017 - Twitter, the best
place to see what's happening in the world of Kpop and to talk about it, will
collaborate for the first-time with the K-POP World Festival 2017 to provide a
variety of #OnlyOnTwitter exclusive content to engage a global audience on its
live public communications platform. In addition, the new Twitter Popular
Choice Award will allow K-POP fans from all over the world to participate in
the festival and will be livestreamed to the world through Twitter.

Embeddable Tweet: https://twitter.com/KBSWorldTV/status/907757439600041984
The 2017 K-POP World Festival, which
celebrated its 7th anniversary this year, is the largest K-POP festival in the
world, co-organized by KBS, South Korea's Ministry of Foreign Affairs and the
Korea Culture and Information Service (KOCIS).
This year, there are 13 country team finalists that have passed the
global qualifying stage from 88 regions of 72 countries and who will come to
the final stage in Changwon on 29 September 2017.
The New Twitter Popular Choice Award 2017
This year's festival will feature the new
Twitter Popular Choice Award which will provide special memories for
participants and fans. From today to 12pm KST on 29 September 2017, each of the
13 country team finalists will upload a variety of content, photos and videos
on their Twitter accounts to communicate with their fans. The team that gets
the highest engagement from Retweets, Likes, Replies and video views on
Twitter, along with the usage of their official team account and hashtags, will
win the new Twitter award.
COUNTRY TEAM FINALISTS (listed in alphabetical order):
● Canada
○ Team account: @1PCE_
○ Team hashtags: #KWF2017Canada or #KWF2017CA
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860564071690240
● Hungary
○ Team account: @R3DSeven
○ Team hashtags: #KWF2017Hungary or #KWF2017HU
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861504799547392
● India
○ Team account: @ImmortalARMYIN
○ Team hashtags: #KWF2017India or #KWF2017IN
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861079958577152
● Indonesia
○ Team account: @tiffaniafifa
○ Team hashtags: #KWF2017Indonesia or #KWF2017ID
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907862404163190784
●
Madagascar
○
Team account: @Antsa_fie
○
Team hashtags:
#KWF2017Madagascar or #KWF2017MG
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861938234736640
●
Malaysia
○
Team account: @KingsmanKWF
○
Team hashtags:
#KWF2017Malaysia or #KWF2017MY
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860715297370112
●
Nigeria
○
Team account: @DE_FRAGILEDC
○
Team hashtags:
#KWF2017Nigeria or #KWF2017NG
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861245046296576
●
Peru
○
Team account: @analuciatlr
○
Team hashtags:
#KWF2017Peru or #KWF2017PE
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861622621745154
●
Russia
○
Team account: @partyhard_dt
○
Team hashtags:
#KWF2017Russia or #KWF2017RU
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861371265605632
● Singapore
○ Team account: @mynameisakif
○ Team hashtags: #KWF2017Singapore or #KWF2017SG
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907861763302891520
● Turkey
○ Team account: @sinemkadioglu
○ Team hashtags: #KWF2017Turkey or #KWF2017TR
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907862165301760000
● USA
○ Team account: @IV_KWF
○ Team hashtags: #KWF2017USA or #KWF2017US
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860441610596352
● Vietnam
○ Team account: @Oops_Crew
○ Team hashtags: #KWF2017Vietnam or #KWF2017VN
○ Launch video Tweet: https://twitter.com/KBSWorldTV/status/907860929139720194
Live streaming of K-Pop World Festival 2017
The festival will be held at Changwon Sports
Complex Stadium from 7pm KST on 29 September 2017 and will be broadcasted
through Twitter's livestreaming page and the KBS World Twitter account (https://twitter.com/KBSworldTV).
If you access the livestreaming page on Twitter, you will be able to watch live
performances of famous K-POP stars such as BTS, Twice, Ailee, Monster X, Astro,
and NCT127 from anywhere in the world, as well as the country team contest. You
can also use the official hashtag #KWF2017 to Tweet or search for the
festival-related conversations on Twitter.
"K-POP is a powerful form of
entertainment for collecting fans from all over the world, creating amazing
content and tremendous engagement on Twitter," said Mr. Chang-Seob Shin,
Country Head of Twitter Korea. He continued, "I hope that the interest in
the K-POP World Festival, which is getting hotter due to its partnership with
Twitter, will become a chance for internationals fans to expand into Korean
culture beyond the Korean Wave."
Twitter Loves K-POP
K-POP is a hot global conversation topic on
Twitter and many famous K-POP artists communicate with their fans around the
world via Twitter. When EXO launched their official account @weareoneEXO on 8
July 2017, there were 11 million related Tweets around the world within 24
hours. In March 2016, BTS became the #1 most Retweeted artist ahead of Kanye
West and Justin Bieber by actively using Twitter. In 2015, the top 10
most-mentioned Music keywords worldwide on Twitter also proved the power of
K-POP, with four keywords related to Korean boybands Got7, EXO, BTS, and
Bigbang.
About
Twitter
Twitter, Inc. (NYSE: TWTR) is what's happening in the world and what
people are talking about right now. On Twitter, live comes to life as
conversations unfold, showing you all sides of the story. From breaking news
and entertainment to sports, politics and everyday interests, when things
happen in the world, they happen first on Twitter. Twitter is available in more
than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via
SMS. For more information, visit about.twitter.com or follow @TwitterKorea. For information on how to download the
Twitter and Periscope apps, visit twitter.com/download and periscope.tv.
About
K-Pop World Festival 2017
KBS K-Pop World Festival 2017(@KBSworldTV, #KWF2017) is the biggest K-Pop cover
dance/song event. It is an annual event organized by South Korea's Ministry of
Foreign Affairs. This year the Festival includes 13 country team finalists from
Canada, Hungary, India, Indonesia, Madagascar, Malaysia, Nigeria, Peru, Russia,
Singapore, Turkey, USA and Vietnam.
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