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SOURCE: DHL
21st September 2017

DHL doubles airfreight capacities to support fast growing Norwegian seafood exports to Asia

  • New solution now available twice a week and includes around-the-world flight
  • Lead-time between Norway and South Korea/China cut by over 50 percent


SINGAPORE - Media OutReach - September 21, 2017 - DHL Global Forwarding, the air and ocean freight specialist of Deutsche Post DHL Group, expands its airfreight capacities in Norway in response to rapidly growing demand in Asia for high-quality seafood exports. The demand has been continuously growing since the introduction of DHL's new service solution in May this year. Starting from today DHL will double its flight frequency by deploying a dedicated Boeing 747-400 cargo plane that ships seafood from Oslo to Seoul and Shanghai twice a week. Furthermore the new solution will also increase the operational efficiency on DHL's transpacific trade lane by performing around-the-world flights.


"Demand for high-quality imported seafood continues to swell in Asia: South Korea's seafood imports rose in 2016 for the third year in a row,[1] and China may soon become the world's largest seafood importer due to rising domestic appetites said Kelvin Leung, CEO, DHL Global Forwarding Asia Pacific. "Our new service links this demand to Norway's seafood producers while maintaining freshness, timeliness and cost-effectiveness through the frequency of its flights. That will definitely benefit South Korean and Chinese seafood importers seeking new and efficient logistics options to keep up with the hunger of consumers region-wide."


"More than 1 in every 2 Chinese consumers prefer Norwegian salmon over that of other countries, and Norway's fisheries already have ambitious plans to make seafood exports to China a billion-dollar trade by 2025,[2]" said Steve Huang, CEO, DHL Global Forwarding Greater China. "This immense market opportunity can only be realized with the addition of far greater freight capacity between the two countries, with our new service contributing to that capacity while maintaining the freshness and taste which Chinese consumers associate with Norwegian produce."


The newly deployed Boeing 747-400 around-the-world freighter service is yet another step in re-designing intercontinental supply chains while generating significant, reliable and efficient capacities for customers along the route from Brussels to Oslo, Seoul, Shanghai Cincinnati and back to Brussels. The aircraft will start in Brussels and pick up the seafood at the DHL terminal in Oslo. From there it will be flown to Seoul, where the plane will be discharged and loaded with general cargo for its next destination in China. This procedure repeats at the next stops in Shanghai and Cincinnati and prior to the return to Brussels.


In addition to the expanded capacities along the transpacific route, DHL Global Forwarding will also manage the increasing demand of fresh seafood by doubling the number of flights from Norway to Asia. Twice a week, DHL will transport seafood from Lakselv Airport Banak via its terminal in Oslo to Seoul. From the origin which is only 100 km from the North Cape to its final destination in Korea, the time for the whole supply chain is cut down from 48 to 20 hours.


"Norwegian seafood exporters are already experiencing peak sales for their produce, not just from Asia but also European markets at their doorstep,[3] making high-frequency and high-speed freight capacity even more essential to keep supply chains from breaking down under the weight of demand," added Kelvin. "By halving their supply chain lead times, our expanded services to Seoul give Norway's fishery industry the logistics capacity to rapidly gain consumer share in Asia while retaining their strong presence in Europe."


You can find the press release for download as well as further information on http://www.dpdhl.com/pressreleases

 

On the Internet: www.dpdhl.de/press

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DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 350,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world".


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