News facts:
- 1 in 4 business leaders see streamlined organizations
and processes as a key factor in delivering digital transformation. Other
factors include strong leadership and having talented staff with the right
skills. A
lack of talented
staff with the right skills and a fear of change or internal resistance are key
inhibitors.
- Strengthened relationships with customers, improved
efficiency and reduced cost, and strengthened competitiveness of products are among
the most positive outcomes of digital transformation.
- Close to 1 in 2 organisations embark on digital
transformation projects in Workstyle transformation and operations.
Manufacturing, logistics and finance are major areas of digital transformation
in specific functional areas.
- Professional knowledge of digital technologies is the
most important capability needed in the digital era. Other key attributes
include creativity and imagination, and professional knowledge of specific
business functions.
- More than three quarters (81.6% of respondents) are
enthusiastic over the opportunities artificial intelligence (AI) may bring.
- More than a third (34%) of business leaders see
the importance of having a strong technology partner to achieve digital
transformation.
SINGAPORE - Media OutReach - December 7, 2017 - Business leaders in Singapore are becoming aware of the power of digital
transformation, and taking action to realise its huge potential. Workstyle
transformation and operations are equally the top functional areas for digital
transformation in Singaporean organizations, with 45.6% of organizations
reporting projects in those areas. Having new technology alone was not
sufficient to ensure success however -- as 25.6% of respondents cited streamlined
organizations and processes as key factors to delivering digital
transformation. This was followed by strong leadership (20.9%) and having talented
staff with the right skills (14.0%). 47.8% of respondents saw strengthened
relationships with customers as the most positive outcome of digital
transformation, while improved efficiency and reduced cost (42.0%) and
strengthened competitiveness of products (40.6%) were among the top outcomes
cited.
The findings were part of the 2017 Fujitsu Global Digital Transformation
Survey, which received 1,614 responses from business leaders across 15 countries,
including 103 from Singapore. The research aimed to find out how business
leaders were responding to digital transformation challenges, and identify the
initiatives they were undertaking.
Key findings in Singapore include:
Focus on Workstyle Transformation and Operations
Digital transformation was found to be equally likely to take place in
workstyle transformation and operations and maintenance -- with projects
underway or implemented in 45.6% of organizations in Singapore. Marketing
(33.0%) and call centers (27.2)% were also areas in which a significant amount
of digital transformation was taking place.
The survey also asked about the status of digital transformation in a
range of specific functional areas: logistics, finance, manufacturing. 28.2% of
respondents had implemented or were implementing digital transformation process
in manufacturing, followed by logistics (18.4%) and finance (16.5%). Over a
third (37.9%) implemented other digital transformation projects in a range of
specific functional areas.
Organisations in Singapore are
Advanced in Digital Transformation
The highest level of delivered digital transformation outcomes in
Singapore was marketing (44.1%), followed by operations and maintenance
(29.8%), workstyle (25.5%) and specific functions (22.4%). The majority of
these projects were in the process of being implemented or have delivered on
their outcomes with relatively few in the testing and planning phase.
Stronger Customer
Relationships Though Digital Transformation
The benefits of digital transformation were felt across the
organisations, according to the respondents. Almost half (47.8%) said that the
greatest benefit of digital transformation has been a strengthened relationship
with customers. 42.0% of business leaders saw increased revenue and improved
efficiency and reduced cost. This was
followed by strengthened competitiveness of products (40.6%), increased revenue
(37.7%), the transformation of business models or processes (37.7%) and
improved employee satisfaction (27.5%).
Going Beyond Introducing New
Technologies
In order to deliver successful outcomes, respondents saw streamlined
organizations and processes (25.6%) and strong leadership (20.9%) as key
factors. This was followed by having talented staff with the right skills
(14.0%), a culture of transformation (11.6%) and aligning digital initiatives
with existing IT (9.3%).
On the other hand, a lack of talented staff with the right skills
(20.8%) was cited as the most often mentioned factor which hindered digital
transformation. Other inhibitors were fear of change or internal resistance
(13.9%), lack of budget (10.9%), no technology partners (10.9%) and a lack of
leadership (9.9%).
More than 1 in 3 business leaders in Singapore rated technology
partners as the most important type of partner for digital success, followed by
suppliers (9.7%), sales partners (9.7%), and consulting firms (9.7%). Respondents
valued technology
partners who are aligned with the organization's vision and strategy (22.3%),
followed strong technological capability (17.5%) and trust for collaboration
(16.5%) as important attributes.
Enthusiasm over AI
The majority of respondents (81.6%) saw AI as an opportunity, with just
8.7% seeing it as a threat. Most survey respondents strongly agree (22.3%) or
agree (61.2%) that AI will enhance people's capabilities in future, but they
also believe that AI will be used for work currently performed by people (14.6%
strongly agree, 56.3% agree).
A Balance of Skills Required
to Drive Digital Transformation
Business leaders in Singapore cited a range of capabilities that they
believe are important in the digital era. They include: Professional knowledge of
digital technologies (19.4%), creativity
and imagination (15.5%), professional knowledge of specific business function
(14.6%) and logical and analytical capability (14.6%).
Craig Baty, VP Global Strategy & Digital Services, Fujitsu Limited,
comments: "Digital technologies are moving into the heart of everything we do,
changing the way businesses and people work, live and innovate. Even as digital
transformation becomes a business norm, acquiring new technology alone is no
longer sufficient to drive results. New talents, and people who have different
skills and innovative ways of doing things, are required. Leadership, agility
and co-creation with partners are very important elements as well."
Notes to editors
The "2017 Fujitsu Global Digital
Transformation Survey Report" can be downloaded at:
http://www.fujitsu.com/downloads/GLOBAL/vision/2017/download-center/FTSV2017_Survey_Singapore_report_EN-1.pdf
1. Survey period:February 2017
2. Survey respondents:
1) Company size: Mid- and large-size companies and organizations
2) Position:Management (CEO/CMO/CFO/CIO/CDO/CSO) and key decision-makers
3) Countries and the number of respondents: 15 countries, 1,614
respondents
Japan (309), U.S.A (258), Canada (56), U.K. (103), Germany (103), Spain (103),
France (103), Sweden (52), Finland (56), China (103), South Korea (55),
Singapore (103), Thailand (52), Indonesia (52), Australia (106)
3. Methodology:Online input without
registering name
4. Areas of the survey:
1) Status of digital transformation: Business areas, status, outcomes, success
factors, challenges
2) Partners required for digital transformation
3) Perception of AI, required capabilities in the digital era
Online resources for
Singapore
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- Follow us on LinkedIn: https://sg.linkedin.com/company/fujitsu-singapore
- Fujitsu pictures and media server: http://mediaportal.ts.fujitsu.com/pages/portal.php
About Fujitsu Asia Fujitsu Asia was established in Singapore in 1997 to provide leadership
in business development, technology innovation and customer support as regional
headquarters for the Fujitsu group of companies in ASEAN and was subsequently
established as the Asia region headquarters in 2014. Building on Fujitsu's
three decades of experience in the region and with a pool of highly skilled
engineering talent, Fujitsu Asia is dedicated to providing comprehensive
integrated IT-based business solutions that deliver tangible business value and
enable customers to meet the challenges of the new global economy. Fujitsu Asia
is a wholly owned subsidiary of Tokyo-based Fujitsu Limited (TSE:6702), a
leading provider of IT-based business solutions for the global marketplace. For
details, please visit:http://www.fujitsu.com/sg/
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