HONG KONG, CHINA - Media OutReachAUG 7, 2015 - A symbolic 165-year in the making, Lane Crawford, Greater China's leading iconic luxury department store, has always been at the forefront of fashion and luxury lifestyle through its collaborations with some of the most influential names from the worlds of fashion, jewellery, beauty and lifestyle. Lane Crawford now sets its sights on scouting the talents that will define creativity globally for the next 165 years.

To envisage what will shape our lives in the next 165 years, Lane Crawford invited its community of leading and emerging brands and creative talents to share their vision of the future. Their perspectives are transformed into a series of exclusive designs, capsule collections, artistic installations and uniquely curated product showcases that engage customers to imagine what the future may bring.


The Campaign


German photographer and filmmaker Daniel Sannwald, an emerging and authentic voice in fashion photography, captures the energy of leaping towards the future through a dynamic video starring Chinese model Yang Menghuan and Korean model Noma Han dressed in some of season's most striking pieces. Sannwald captures the point where fashion meets art with a unique narrative that employs vibrant digital effects, slow motion video and a pulsating soundtrack.


The Visionaries Leading the World into the Next 165 Years


Artistic Installations

Innovative Beijing-based architecture and design firm People's Architecture Office presents its vision of the future of modern living through giant twisting metal tubular structures that customers can climb inside to explore a whole other landscape. Hong Kong-based architectural design studio Sky Yutaka has created a mesmerising kinetic installation where the future is a haunting rendition of machine-made beauty, featuring robotic rain flowers that gently furl and unfurl their petals in response to a flowing stream of water. Musical wunderkinds Mimi Xu and Rosey Chan continue to inspire the future of sound with their distinctive take on classical electronica music accompanied by a stunning multisensory visual narrative. Other creative luminaries such as Li Lihong, Angel Chen and Alan Chan have also contributed their visions of what the world will look like in 165 years.


Isabel Marant: Playing With Balance

Known for her maverick yet polished aesthetic creations, Isabel Marant is one of the most celebrated designers of effortless French style. As part of the 165 celebrations, Marant presents a global exclusive 12-piece womenswear and shoe collection specially designed for Lane Crawford. The capsule collection, which is featured alongside the new Autumn Winter 2015 collection in artistic pop-up spaces designed by New York- and Shanghai-based Benwu Studio in Lane Crawford stores, sees Marant's rock spirit juxtaposed with flowing fabrics and ladylike silhouettes. Featuring printed tops, skirts, shoes, structured trousers, Audril biker jackets and statement pieces, the capsule collection embodies the perfect blend of femininity and bohemian chic.


Nick Wooster: Who Is Nick Wooster 

Having worked with highly respected fashion brands and renowned retailers around the world, street style guru Nick Wooster demonstrates his flair for fashion and eye for detail by co-curating a dedicated space for modern men's wardrobe essentials at Lane Crawford ifc mall, where Wooster + Lardini, his eclectic collaboration with Italian brand Lardini, is also showcased. The dapper Wooster will also make a personal appearance at Lane Crawford ifc mall for an exclusive styling session and cocktail party on August 13. Wooster, who provides sartorial inspiration for more than 450,000 instagram followers, will be raiding the fashion collections of some of Hong Kong's social influencers and sharing his exploits with the hashtag #WhoIsNickWooster.


Ellery: The New Silhouette

The eponymous label from Sydney-based designer Kym Ellery is known for its understated and androgynous take on classic women's fashion. In celebration of Lane Crawford's 165th anniversary, former fashion journalist Ellery presents a global exclusive 13-piece capsule collection inspired by an exploration journey to Jingdezhen, the porcelain capital of China. In addition, Ellery handpicked three Chinese artists -- Xie Dong, Chen Xiaodan and Jiang Xueying -- to co-create anniversary-themed porcelain art pieces that are a contemporary expression of the ancient craft. Kym Ellery will personally launch her curated showcase at the newly refurbished Womenswear and Jewellery departments at Lane Crawford ifc mall on September 8 and 9.


165th Anniversary Exclusive Collections


Lane Crawford has collaborated with an array of influential brands to offer a selection of exclusive edits as part of the 165 celebrations. Womenswear designer and Chairman of the Council of Fashion Designers of America, Diane Von Furstenberg has redesigned her signature wrap dress with a Chinese twist. There are also capsule collections from T by Alexander Wang, MSGM, Ms MIN and Chictopia. Fine Jewellery exclusives come from Nathalie Melville and Tasaki, and there is also an exclusive watch design from MAD.


Menswear designers including Haider Ackermann, Neil Barrett, Paul Smith, Rick Owens, Uma Wang and Ziggy Chen have been invited to develop the Silk Capsule collection, incorporating the traditional Chinese fabric in refreshing styles.


In addition, there are limited editions from a number of cosmetic and lifestyle brands. Shanghai Tang presents an exclusive lacquer box set with its signature women's fragrance collection, including a personalised engraving service. Valmont offers the Elixir Tribute to Lalique in a sublime red lacquer box topped with Lalique crystal. Take your favourite Atelier Cologne scents on the road with an exclusive set of four travel-size bottles in vibrantly coloured leather cases that can also be personalised. M.A.C unveils its makeup collaboration with Chinese fashion trailblazer Guo Pei starting October 2 at Lane Crawford in Hong Kong. Available in a limited edition of 2,000 sets is the special size Lancôme Genifique serum (75 ml), 165 of which come with a surprise gift, from a pampering facial treatment to the grand prize of a retreat experience at The Peninsula Hong Kong. Luxury skin care specialist La Mer offers an exclusive 500ml jumbo-size version of its legendary Crème de la Mer, Korean cosmetic powerhouse The History of Whoo offers the Essence special edition set, and Jo Malone London brings a made-to-order exclusive floral fragrance gift box featuring flowers inspired by the 165th anniversary campaign's colour palette.


On the home front, Tom Dixon brings another global exclusive to the party with the launch of his new coffee range, "Brew", and the maverick British product designer also curates the "Living Room of the Future" installation, which offers a vision of home entertainment in years to come. Another iconic British brand, Fortnum & Mason has created the exclusive Lane Crawford 165 tea blend special edition. Other home products include a limited-edition "165" scented candle from L'Objet; a specially made game table by Chinese architect and designer Naihan Li; a digital printed rug from Dutch brand Moooi; neon light décor with Chinese characters meaning 'prosperity', 'fortune' and 'home' from Italy's Seletti; and an Asia-exclusive launch of a new lamp in taupe and brass from Anglepoise.


165th Anniversary Celebrations


On September 9, Lane Crawford will hold its 165th Anniversary Celebrations Party at the ifc mall store. The festivities continue with a weekend of shopping privileges and anniversary-themed prizes across all Lane Crawford stores in Hong Kong from September 11 to 13.



Lane Crawford Celebrates Its 165th Anniversary by Looking to The Future Campaign




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